Aisha from Stadium Primary School in Lindi, Tanzania
performing an act for Hatua Jithamini TV Show.
Promasidor
Tanzania as part of our Corporate Social Responsibility initiative
participated in a nationwide campaign called "HATUA -
Jithamini"; a behavior change communication campaign that
comprised of a TV show which is airing on Star TV every Saturday at 7pm and
on TV1 Tanzania every Sunday at 5pm. The objective of the program is to
highlight the challenges associated with nutrition and education for
primary school pupils, and by doing so it will help educate pupils,
parents, teachers and stakeholders about the importance of nutrition for
primary school children.
Cowbell aims
to promote nutrition education across the country. More than 12 schools
across Dar es Salaam, Mwanza, Mtwara, Iringa, Songea, Kilimanjaro, Tanga,
Arusha, Tabora, Lindi, Dodoma and Morogoro with primary-aged school
children have signed up to participate in this campaign. Promasidor's
Marketing Manager, Mr. Bertin Mushi, said it was great to see so many local
schools in Tanzania enthusiastic and ready to participate in the
edutainment program.
"Milk is an
important building block for good nutrition and we are very proud to be
working with and have the support of schools in the country. Milk is one of
the most nutritious foods there is and we want to do what we can to make
sure Tanzanian kids grow up drinking it every day," said Mr.
Mushi.
According to
the Head Teacher of Uzuri Primary School, one of the schools which
participated in the campaign, Mr. Sifun Wilson he said, "Milk provides a
unique combination of nutrients which are essential for a child's growth
and development. The natural nutrition of milk gives children calcium for
building bones and the nutrients they need for sustained energy,
concentration and learning in the classroom and the children enjoyed to
learn about the goodness of Cowbell milk. Each child was very excited to
see the program roll in to the school."
The program
has touched the lives of more than 40,000 primary school children all over
Tanzania. The campaign will reinforce messages on healthy eating and
provide instruction for students and parents on nutrition education through
developmentally appropriate, culturally relevant, fun, participatory
activities that involve social learning strategies. This campaign will
guide the pupils towards the good eating habits and will help them in
improving dietary practices that affect children health, growth, and
intellectual development.