DAR ES SALAAM, Tanzania, January 14, 2015/ -- Tigo (http://www.tigo.co.tz) today announced the launch of Tigo Music
through a partnership with Deezer, the international music streaming
service that will provide Tanzanians with unlimited music experience.
Announcing
the launch of the new service in Dar es Salaam, Tigo Brand Manager,
William Mpinga said through pre-paid data bundles from January 24, Tigo
customers will be able to access more than 36 million tracks, including
African and Tanzanian artistes, on their phones and tablets.
Additionally,
Tigo will also be sourcing exciting new and local content through a new
venture with the digital music company, Africa Music Rights, which
funds, acquires and manages music rights across the African continent.
Mpinga said.
There
will be a launch ceremony for Tigo Music at Dar es Salaam’s Leaders
Club grounds on January 24 where members of the public will be treated
to live performances by leading local musicians such as Diamond
Platinum, Ali Kiba, Professor J, Vanessa Mdee, Ben Paul, Isha Mashauzi,
Malaika Band, Khadija Kopa, Yamoto Band, Msondo, Sikinde among others.
Apart
from giving Tigo customers unlimited access to local and international
music, Tigo Music, according to Mr. Mpinga, will accord local artists
with an opportunity earn extra payment from their songs listened to
through the service. Tigo will provide them training on how to use and
benefit from the service, he said.
“Tigo
Tanzania is a company built on innovation. We are excited to be the
first telecommunication company in Tanzania to give our customers such
access to unlimited music.
“As
a digital lifestyle brand, our goal is to impact the music industry by
providing a platform that not only allows for easy access to content by
local artists, but also train our musicians on important issues such as
intellectual property rights and marketing. This is our way of
supporting local talent and growing the local music industry.” he added.
Tigo will introduce a variety of music service packages which will allow customers access through *148*00#.
The
introduction of Tigo Music in Tanzania follows the success of its
launch in Ghana in 2014 and Latin America in 2013. It has since become
an integral part of people’s daily digital lives and synonymous with
live music events headlined by some of the world’s best-known artists as
well as with close-up studio recordings.
Music
streaming is the fastest growing area for the global music industry and
music content is already the second most popular mobile phone feature
in sub-Saharan Africa.
Distributed by APO (African Press Organization) on behalf of Tigo Tanzania.
For further information visit: www.tigo.co.tz or contact:
John Wanyancha – Corporate Communications Manager
Mobile: 0658 123 089
About Tigo:
Tigo Tanzania (http://www.tigo.co.tz)
is the leading innovative telecommunication company in the country,
distinguished as a fully-fledged digital lifestyle brand. Offering a
diverse product portfolio in voice, SMS, high-speed internet and mobile
financial services, Tigo has pioneered innovations such as Facebook in
Kiswahili, Tigo Pesa App for Android & iOS users, and East Africa’s
first cross-border mobile money transfer with currency conversion.
The
Tigo 3G network guarantees the best services to its subscriber’s in all
regions across the country. Between 2013 and 2014 alone the company
launched over 500 new network sites and plans to double its investment
by 2017 in terms of coverage and additional capacity networks for deeper
penetration in rural areas. With over eight (8) million registered
subscribers to their network, Tigo directly and indirectly employs over
100,000 Tanzanians including an extended network of customer service
representatives, mobile money merchants, sales agents and distributors.
Tigo
is the biggest commercial brand of Millicom, an international company
developing the digital lifestyle in 44 countries with commercial
operations in Africa and Latin America and corporate offices in Europe
and the USA. With the certain knowledge that only constant innovation
will keep them on top, Millicom keeps creating greater shareholder
value; applying their concept of “demand more” is how they do business
and retain their position as digital lifestyle leaders in some of the
most unique and challenging markets.
“SMILE, YOU’RE WITH TIGO.”
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